Your customers are not willing to wait more than a second or two for your website and apps to load. Slow-loading apps and sites may seem like a minor inconvenience to them, but they’re a serious threat to your business. Numerous studies have shown that customers will abandon your site and take their business elsewhere if you make them wait.

Many businesses are unaware of the critical role of the Domain Name System (DNS) in the performance of websites and business apps.

Optimizing DNS connections is one of the most important steps to improving performance, keeping customers engaged, and protecting revenue and reputation. But what’s the best way to optimize DNS connections?

To answer this question, Catchpoint and IBM joined forces to create a unique, first-of-its-kind study of real-world DNS performance. In this webinar, we’ll present the findings of this groundbreaking new study, including:

• Why DNS performance should be a KPI for your business
• An analysis of self-hosting authoritative DNS versus managed DNS platforms
• A comparison of the performance of different managed DNS platforms
• How to measure DNS performance against industry benchmarks

Watch the recorded discussion with Terry Bernstein, NS1 Connect Product Manager at IBM, Mark Towler, Director of Product Marketing at Catchpoint, and Madan Gopal N, Value Engineer at Catchpoint to understand why DNS is crucial to your business and how you can optimize it.